Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain. If like me, you're a relative amateur with Google Analytics, ready-made custom reports can save you a lot of time. There are various reports here, some useful for publishers, some for ecommerce sites, and some for SEO analysis. Just log in to your Google Analytics account and click the links to add these to your custom reports list... Track the effect of (not provided) Google's decision to encrypt search referral data means that many sites now have a lot less to work with when tracking SEO keywords, and Econsultancy is no different. In fact, as with other IT and tech related sites, we have been hit harder than others , to the extent that more than 40% of our organic search referrals are (not provided). The rise of (not provided) on Econsultancy. With this encryption sprea...